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Aveda
Aveda Pure-Formance Grooming Cream
Aveda Pure-Formance Grooming Cream
Regular price
£28.00 GBP
Regular price
Sale price
£28.00 GBP
Taxes included.
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Take control of your hairstyle with Aveda Men Pure-Formance™ Grooming Clay, a premium styling cream that delivers a strong, pliable hold with a completely natural matte finish. Engineered specifically for short-to-medium lengths, this lightweight formula provides maximum structure, volume, and definition without adding grease, shine, or heavy buildup.
Powered by high-performance, plant-derived microfibers, it thickens individual strands from root to tip, making it the ideal choice for fine or thinning hair that needs extra fullness. The smooth, creamy texture emulsifies instantly in your hands, allowing you to shape, reshape, and rework your look throughout the day with a comb or your fingers.
Why Customers Love It
- Strong Yet Pliable Hold: Keeps your hair locked in place all day while remaining flexible enough to reshape on the go.
- True Matte Finish: Delivers a clean, shine-free look for a completely natural appearance.
- Instant Thickness & Texture: Built-in microfibers lift flat hair and add immediate density to fine strands.
- No Crunch or Grit: Unlike traditional harsh clays, this smooth cream formula leaves hair feeling soft, clean, and touchable.
- Pure-Formance™ Aroma: Features a rich, spicy, and refreshing botanical scent with certified organic spearmint, vetiver, lavender, and citrus.
Clean, Conscious Performance
- 100% Vegan & Cruelty-Free
- Certified B Corp & Leaping Bunny Approved
- Easy to Wash Out: Water-based formula rinses out effortlessly without leaving a sticky residue.
- Formulated Without: Parabens, Paraffin, Mineral Oil, Petrolatum, and Synthetic Fragrances.
How to Use
- Work a small, dime-sized amount of the clay between your palms and fingertips to warm and activate the microfibers.
- Apply evenly through damp or dry hair, starting from the roots and working out to the ends.
- Style as desired using a comb for a sleek, polished look, or use your fingers to build casual, messy texture.
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