Aveda NEW Advanced Botanical Kinetics™ Vitality Serum

Your skin’s vitality activator. This potent face serum significantly reduces fine lines and wrinkles, and improves skin’s elasticity while visibly sculpting and firming — see the results below. Phytotech vegan collagen from plants plumps skin with hydration. Vitamin C works synergistically with our Vegan Peptide Complex to reduce the visible signs of collagen loss.

See instant improvement in prismatic radiance and smoothness¹

DAY AFTER DAY:
See improvement in elasticity.
Visible improvement in the look of crow's feet, fine lines and wrinkles, glabellar lines (frown lines or "elevens")³

See visible improvement in nasolabial folds and neck fine lines and wrinkles³

SUITABLE FOR
For all skin types, including sensitive skin.

HOW TO USE
Apply to face and neck in the morning and night before moisturizing.

AROMA
A citrus-floral aroma with geranium, orange, and lavender essential oils.

WHAT ELSE YOU NEED TO KNOW
• Vegan
• Dermatologist-tested
• Non-Acnegenic
• Non-comedogenic
• Leaping Bunny approved
• 96% naturally derived<sup>**

1</sup>Clinical testing on 33 women after using the product once.
²Clinical testing on 33 women after using the product for 4 weeks, twice daily.
³Clinical testing on 33 women after using the product for 12 weeks, twice daily.^*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.